Fashion Constructed Image: Retake Task

Fashion Constructed Image.

For our concept, we explored three completely different themes, Film Noir, Protest, and Pop Art. After further research of all three concepts, we chose to go with Pop Art. Are main reason for this choice was the deeper meanings behind a lot of pop art work , especially with Andy Warhols work. It was a major comment on anti-consumerism.

Out initial thoughts started with keeping the pop art theme traditional, and making our set in a 70’s style. The main themes we wanted to explore were the use of bright colours, repetition, and consumerism.

The way we want to show this is through a series of walls. We want to create walls out of products in 3 different, bold colours, with a passage leading through on which the model is meant to have blindly walked down. The walls and rooms need to look like they are bottomless, and that the model has only noticed he is on this path once the path has been taken away from him.

This is an example of one of the walls. We will need to photograph the products individually, and then arrange them to be printed off as wallpaper.

This is how the set will be laid out.

  

The character we are looking for needs to be something along the lines of this:

A classic 9-5 office worker, who is stuck in a cycle of working to earn and earning to spend. As it is a fashion shoot, they need to be styled better than this, but still in keeping with this theme.  Using grey/dark colours as a contrast to the bright background.

Our casting consisted of 9 different people, only a few of whom properly fit the character we were looking for.

Our chosen model we felt was perfect for the shoot was Brendan. We liked his general look, which was between a 9-5 worker, and a gleaming corporate poster boy.

The idea behind out model is that he is a normal guy who is caught up in the day to day life of a consumerist world. He is completely unaware of the fact that he is in this world until somebody literally takes the floor out from underneath him. For the shoot, we want him to be wearing a suit, but there are many different types of suit. As this is a fashion shoot, it needs to be of a slightly better cut than a normal office job suit, but not posh.

In the end we settled on a standard 2 button suit in grey.

To test the suit and see how suit and model stood up to some harsher lighting, i used my own ringflash to photograph the model in the suit. We were pleased with the results, and how the suit looked on the model.

The lighting we want to use needs to copy the clean cut, corporate look used by most of these big businesses, especially in their advertising. Due to the complexity of the set, a lot of lighting will be needed, and carefully placed in order to get an overall exact exposure setting.

This is the intended plan.  In total, 10 lights will need to be used for the shoot. As we liked the harsh glare of flashes, we want to use flash to light and highlight the model, whilst using continuous lighting to light the rest of the set. The flashes will be a different colour to the continuous lighting, so they will need to be adjusted.